Bill Bernbach said, “We’ll never know as much about a client’s business as they do. They eat and sleep their product. In like manner, we eat, sleep and breathe advertising. So they’ll never know as much about our business as we do.”

Helen Keller said, “You can do things I cannot. I can do things you cannot. Together we can do things neither can do alone.”

Couple these two insights and you’ll understand &Wojdyla’s raison d’être.