When Ben Franklin said “Indeed we must all hang together or most assuredly we shall all hang separately,” he wasn’t being flip. Every man who signed the Declaration understood he might also be signing his own ticket to the gallows. (Yet not one representative of the Thirteen Colonies refused to do so.)
20-some years ago, I volunteered to do a pro-animal research ad campaign for the Foundation for Biomedical Research. It got a lot of media coverage, won a lot of awards, and royally pissed off PETA supporters. (I still have their death threat letters in a scrapbook.) Recently, I wrote a blog post it. And ever … More Apparently, PETA still hates me.
We’ve always told clients, “There’s no such thing as bad publicity.” But now that our agency is on the receiving end of that advice, well, I’m not so sure. Would you call them back?
“I keep my skates because I’ll use them again. It’ll be awhile, but I’ll use them again. No doubt about it.” Read about rats with paralyzed legs learning to walk. Watch our decade-old PSA for research on animals. Read about PETA’s reaction. Read Travis Roy’s autobiography.
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