ANDvertising is a word coined by Ron ANDerson, former vice chairman of one of the industry’s largest holding company agencies.
He encouraged ALL content creators who specialize in connecting brands with target audiences to “make ands, not ads.”
“It’s easy to make an ad that’s strategic,” said Ron.
“It’s easy to make an ad that’s creative,” he continued.
“But making an ad that’s both one and the other?
“THAT’S NOT SO EASY.”
After spending waaayyy too much time researching ALL the third-party options for converting a PDF into an HTML5 flip book, we selected Flipsnack. It’s easy to use. Provides above average customer service. And is almost bulletproof.
David Wojdyla, Keynote speaker, shares “Top Three Things Learned Since Art School” including this advice from Ron Anderson, the godfather of Minneapolis advertising.
Make room on your bookshelf (or on your Kindle) for a new book about the “Father of Andvertising” and how to “make&s, not ads.”
Sharing inspirational blog post about “Personal Branding” by author, Don McLean:
“Burning the Candle or Burnt Candle? Personal Brand Lessons.”
That is, besides the guy front and center, Ron Anderson!
Ron, a.k.a. the godfather of Minneapolis advertising, was the mentor who had the greatest impact on my career. (And my spiritual life.)
I recently re-discovered this photo in my basement. Unfortunately, there’s no caption. So if you’re in this pic — or know someone who is — please help!
UPDATED 2013-08-20 at 10.19.17 AM :: THANKS, BOZELL ALUMNI, FOR YOUR HELP!! :: PRESENTING THE WORLD’S FIRST CROWDSOURCED PHOTO CAPTION…
When Ben Franklin said “Indeed we must all hang together or most assuredly we shall all hang separately,” he wasn’t being flip.
Every man who signed the Declaration understood he might also be signing his own ticket to the gallows. (Yet not one representative of the Thirteen Colonies refused to do so.)
I just read in the Trib that you’re suing Dominick’s for $5 million b/c they used your name in an ad that ran in a commemorative edition of Sports Illustrated. Really? As I understand it, the subject of that special SI issue was “Michael Jordan and his induction into the Hall of Fame.”
20-some years ago, I volunteered to do a pro-animal research ad campaign for the Foundation for Biomedical Research. It got a lot of media coverage, won a lot of awards, and royally pissed off PETA supporters. (I still have their death threat letters in a scrapbook.)
Recently, I wrote a blog post it. And ever since then, I’ve had the feeling someone’s hacked my computer and installed icky stuff on it.
(It wouldn’t be hard to do. Until last week my password was “password.”)
This afternoon, a time-sensitive business proposal sent to a new client (using Apple Mail) didn’t go through. So I logged in to my Gmail account using Safari.
What I discovered turned a mild concern about malware into full-fledged paranoia.
The message I’d sent from my Mac had been (1) thrown in the Gmail trash and (2) replaced by a new one that was almost the same.
The one small – but important – difference?
The client’s email address had been changed just enough to make my time-sensitive ad proposal undeliverable.
I knoooow. It sounds unbelievable to me too! Kind of like something you’d see on CBS’ Person of Interest. But I grabbed a screenshot of the hack. So I know my 58-year-old mind isn’t playing tricks on me. (And hey, if White House Security can’t keep hackers from getting into Michelle Obama’s account, are any of us really safe?)
Anyway, here’s the point of the longest blog post I’ve ever written:
Does anyone know a Mac security specialist who is pro-animal research and more knowledgeable than this hacker with an allegiance to PETA?
If yes, have them call me asap. To the best of my knowledge, my phone lines haven’t been tapped. Yet.
DAVID WOJDYLA
W: 312-236-3800 | C: 312-545-5883 | H: 847-277-1959
We’ve always told clients, “There’s no such thing as bad publicity.” But now that our agency is on the receiving end of that advice, well, I’m not so sure. Would you call them back?
222 West 45th :: A play by Jon Robin Baitz & directed by Joe Mantello starring Stockard Channing, Stacy Keach, Judith Light, Elizabeth Marvel & Matthew Risch.
The ad guy who gently persuaded a reluctant car guy (Lee Iacocca) to get in front of the camera was inducted into the Advertising Hall of Fame last night.
Some people do good work. Some people work for good. Leo did both.
View a video tribute by one of his mentees.
Please share your comments and memories with others at the Leo-Arthur Kelmenson Memorial Page.
and vertising 